Caregiving Together.
Heart-driven work guides us, inspires us, and binds us.
Experiencing how difficult it was to seek community while caregiving for her mother diagnosed with dementia, founder of Prognosus, Dona Kim Murphey, MD developed an app for in-language support, counseling, and discussion.
Lualo Studio’s cultural humility and care-rooted practice were brought in to help bring this mission into reality. We worked with their core set of caregivers, board, and physicians to welcome families of different cultures of this oftentimes difficult and isolating journey.
Our Offerings
Film & Storytelling
Movement Building
Our Collaborative Intention
Taking care of family diagnosed with Alzheimer’s or Dementia is a daunting experience that language barriers can further the isolation of. Prognosus seeks to be a space for those who want to have in-language support with real people in real-time and we hope to convey the warmth, inclusion, and celebrate the diversity of this community.
Our Actions
Video Production
Coordinated stakeholder appointments for film dates
Reviewed and annotated over ten hours of existing interview media for creation of branded content
Produced branded videos with existing and newly-filmed footage to use for social media and online presence
Brand Strategy
Facilitated internal meetings with board regarding visual brand direction, storyline, marketing schedule, and timeline reviews
Integrated marketing strategy with caregiver testimonies to enhance messaging and audience interaction
Created two-months’ worth of platform-distinct assets and synthesized a brand guide for future online presence
Tailored, lens of care
Production accommodations for filming participants, in-language script translations
Storyboard unique narratives into parallel journeys which uphold our shared values of advocacy, education, and empowerment
The Emergence
A thoughtfully distilled visual presence that champions the people and stories behind this community
Over 50 pieces of media to jumpstart brand awareness and community engagement